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title: About Us
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# We help home builders turn systems into growth engines

You know builders are complex. Sales, ops, marketing, and data all have to work together. We build the systems that finally make that happen.

# Who We Are

**We are CRM strategists for home builders**  
We don’t do generic tech implementations. We design CRM and data systems that match how builders think and operate, so teams adopt fast, and results show up in the numbers.

**What drives us**

• Clear data that leads to decisions

• Faster pipeline creation and conversion

• Predictable buyer journeys

• Teams that actually *use* their tools

[ View the Builder CRM Blueprint ](https://21703487.hs-sites.com/crm-strategy-and-implementation)

## Our Promise

Clarity in 3 things every builder cares about.

*We don’t just launch your CRM. We make it usable.*

### Sales performance

See lead to contract conversion clearly. 

### Marketing impact

Know what campaigns move buyers.

### Operational alignment

CRM works for sales, ops, and leadership.

 Our Philosophy

## We don’t just build systems

We build clarity. That means:

- No more guessing which leads are real
- No more fractured reporting
- No more tech that doesn’t talk to your business

We focus on outcomes you can measure, not dashboards you have to interpret.

Curious what this looks like for you?

[ Book an Implementation Call ](https://21703487.hs-sites.com/book-your-implementation-call)

# Our team

- ![Betcher-David](https://21703487.hs-sites.com/hubfs/Website%20Images/Betcher-David.jpg)
  
  ### Dave Betcher
  
   Founder & Principal Consultant, Betcher Consulting Group 
  
  
  
    - [LinkedIn In
      
      
      
      ](https://www.linkedin.com/in/david-betcher-consulting/)
- ![new headshot](https://21703487.hs-sites.com/hubfs/new%20headshot.jpg)
  
  ### Alina Terry
  
   Director of Marketing & Operations, Betcher Consulting Group 
  
  
  
    - [LinkedIn In
      
      
      
      ](https://www.linkedin.com/in/alina-terry/)

## Who We Work With

We partner with home builders who want real growth.

From regional builders to national portfolios, our clients share one goal:  
*Better systems. Better data. Better results.*

We work with builders who:

- - Sell across multiple communities
    - Use HubSpot or plan to
    - Need cleaner pipeline visibility
    - Want adoption, not frustration

## Stop guessing. Start growing.

[ Start Your Implementation ](https://21703487.hs-sites.com/hubspot-implementation)

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